Russia lacks such experience in the field of art. The public consumes products of the music industry which was developed by commodity culture and uses the same principles as 200 years ago. There are no established institutions that respond to the demands of the present day, such as publishing houses, festivals, and music agencies. The history of private money in contemporary Russia is very short. The patronage of the late 19th century, which is often cited as an example (Mamontov, Shchukin, Morozov), has a fundamentally different nature than that existing in our time. Then it was (and supposed to be) almsgiving, while nowadays it implies lending money in every sense of the word; it is social responsibility and actually a full-fledged reputation policy. Endowment allows for solving of patronage issues with real influence on the arts while keeping up with the time.